Sydney Swans Unveil New Logo for 2020 Season

Subtle Changes Reflect Club's History and Modernity

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Sydney Swans Football Club unveiled a refreshed logo on November 6, 2020, signifying a new chapter in its history. The logo, which will take effect after the 2020 season on November 18, incorporates subtle changes that reflect the club's rich legacy while embracing a modern aesthetic.

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The core elements of the logo remain intact, including the iconic swan silhouette and the club's official colors. However, the swan's wings now have a more streamlined appearance, and the overall shape of the logo has been modernized. The club's initials, "SS," are also featured prominently, providing a nod to the club's long and storied history.

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According to the official AFL website, the new logo is a product of extensive research and consultation with fans, players, and stakeholders. The club believes that it accurately captures the essence of the Sydney Swans and will resonate with supporters for many years to come.